Millers Flooring
THE CLIENT
Millers Flooring pride themselves on being a long-established experts in all things flooring. They work with interior designers and individuals who value high quality design.
PROJECT GOALS
The aim was to bring back a piece of their heritage and emulate the luxury and experience associated with their brand.
PROCESS
I worked on this project while at Inspire Digital Agency. I collaborated with another designer who did research into the previous logos they had used and how they wanted to position themselves as a brand. I then took over with the custom type logo that was an adaptation of an old logo they used. I crafted each letter and ensured they were consistent.
OUTCOME
Their new brand was an elevated version of a historic logo. The serif custom type gives a nod to their established history and the accent orange brings in a modern feel. The logo was paired with a contemporary colour palette to be used on their website and marketing materials.