Millers Flooring

THE CLIENT

Millers Flooring pride themselves on being a long-established experts in all things flooring. They work with interior designers and individuals who value high quality design.

PROJECT GOALS

The aim was to bring back a piece of their heritage and emulate the luxury and experience associated with their brand.

PROCESS

I worked on this project while at Inspire Digital Agency. I collaborated with another designer who did research into the previous logos they had used and how they wanted to position themselves as a brand. I then took over with the custom type logo that was an adaptation of an old logo they used. I crafted each letter and ensured they were consistent.

OUTCOME

Their new brand was an elevated version of a historic logo. The serif custom type gives a nod to their established history and the accent orange brings in a modern feel. The logo was paired with a contemporary colour palette to be used on their website and marketing materials.