Why is branding important?

Your branding serves as the window into your business, leaving a lasting impression on what you represent and who you aim to attract. Your branding will communicate to people your values, your brand’s personality and what your business does.

What’s included?

• Discovery call to explore your brand & your needs

• Brand workshop to deep dive into your mission, vision, values and discuss your users’ needs and behaviours. This information is used to inform what the design will look like.

• Logo Files - Primary logo (and possible secondary logo/submark if applicable) in different file types: PNG, JPEG, EPS & SVG.

• Visual identity guidelines to help you and your team stay consistent in using your branding and explain how it is to be used. The document will include:

  • How to & how not to use the logo

  • File type explanations

  • Colour Scheme

  • Font pairing